0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS

 

This research focused on the role of customer loyalty programs in meeting customer needs, with objectives to evaluate how loyalty programs enhance customer satisfaction, assess their impact on repeat purchase behavior, and analyze their role in building brand loyalty. A survey research design was justified for its ability to gather comprehensive data from a large sample, providing detailed insights. Using Taro Yamane’s formula, a sample size of 360 respondents was selected from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that effective loyalty programs significantly enhance satisfaction, encourage repeat purchases, and build brand loyalty. Recommendations include designing and continuously refining loyalty programs to meet evolving customer needs, enhancing satisfaction and loyalty.





Related Project Materials

THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON INFORMATION SYSTEMS

THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON INFORMATION SYSTEMS 

Abstract: This study aimed to inv...

Read more
PHARMACOGNOSTIC AND PRO-FERTILITY EVALUATIONS OF DRACAENA ARBOREA (WILLD) LINN. (DRACAENACEAE)

ABSTRACT

The plant Dracaena arborea (Willd) Linn is a member of the Dracaenaceae family. It grows abundantly in western Nigeria where its...

Read more
PROLIFERATION OF UNREGISTERED ESTATE AGENT IN REAL ESTATE MARKET

Abstract

This research project is meant to identify the impact proliferation of unregistered estate in abuja Municipalit...

Read more
THE IMPLICATION OF USING INFORMATION COMMUNICATION TECHNOLOGY (ICT) IN THE TEACHING AND LEARNING OF INTEGRATED SCIENCE IN COLLEGE OF EDUCATION EKIADOLOR-BENIN

ABSTRACT

          This research was focused on the implication of using in...

Read more
THE ROLE OF EFCC IN COMBATING CORRUPTION IN NIGERIA 2015-2021

BACKGROUND OF THE STUDY

The issue of rising corruption in Nigeria is undeniably one of the most importa...

Read more
EFFECTS OF PROBLEM-SOLVING AND COOPERATIVE METHODS ON BUSINESS EDUCATION STUDENTS’ PERFORMANCE IN FINANCIAL ACCOUNTING IN COLLEGES OF EDUCATION IN NORTH-WEST NIGERIA

ABSTRACT

The study investigated the Effects of problem-solving and cooperative methods on Business Education Students‟ Performance in Fin...

Read more
AN EVALUATION OF PERFORMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN GEOGRAPHY IN SOME SELECTED SECONDARY SCHOOLS

Background To The Study

In the present age of science and technology, secondary school is viewed as a c...

Read more
STUDYING THE HEALTH EFFECT OF OCCUPATIONAL EXPOSURES TO HAZARDOUS SUBSTANCE OF FARMING INDUSTRIES A CASE STUDY IN GIADE LOCAL GOVERNMENT AREA OF BAUCHI STATE

CHAPTER ONE

INTRODUCTION

1.1

FACTORS INFLUENCING UTILIZATION OF PREVENTION OF MOTHER TO CHILD TRANSMISSION (PMTCT) SERVICES AMONG PREGNANT WOMEN

Background of the Study

The universality of harmful beliefs and subsequent negative attitudes towards t...

Read more
THE INFLUENCE OF THE LANGUAGE OF SOCIAL MEDIA ON THE ENGLISH LANGUAGE

Abstract

The boom in the use of social media in our time has no doubt brought a lot alteration in different language con...

Read more
Share this page with your friends




whatsapp