THE ROLE OF CUSTOMER LOYALTY PROGRAMS IN MEETING CUSTOMER NEEDS
This research focused on the role of customer loyalty programs in meeting customer needs, with objectives to evaluate how loyalty programs enhance customer satisfaction, assess their impact on repeat purchase behavior, and analyze their role in building brand loyalty. A survey research design was justified for its ability to gather comprehensive data from a large sample, providing detailed insights. Using Taro Yamane’s formula, a sample size of 360 respondents was selected from the retail industry in Lagos. The reliability coefficient score for the survey was 0.89, indicating strong reliability. Findings indicated that effective loyalty programs significantly enhance satisfaction, encourage repeat purchases, and build brand loyalty. Recommendations include designing and continuously refining loyalty programs to meet evolving customer needs, enhancing satisfaction and loyalty.
THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON INFORMATION SYSTEMS
Abstract: This study aimed to inv...
ABSTRACT
The plant Dracaena arborea (Willd) Linn is a member of the Dracaenaceae family. It grows abundantly in western Nigeria where its...
Abstract
This research project is meant to identify the impact proliferation of unregistered estate in abuja Municipalit...
ABSTRACT
This research was focused on the implication of using in...
BACKGROUND OF THE STUDY
The issue of rising corruption in Nigeria is undeniably one of the most importa...
ABSTRACT
The study investigated the Effects of problem-solving and cooperative methods on Business Education Students‟ Performance in Fin...
Background To The Study
In the present age of science and technology, secondary school is viewed as a c...
CHAPTER ONE
INTRODUCTION
1.1
Background of the Study The universality of harmful beliefs and subsequent negative attitudes towards t...
Abstract The boom in the use of social media in our time has no doubt brought a lot alteration in different language con...
FACTORS INFLUENCING UTILIZATION OF PREVENTION OF MOTHER TO CHILD TRANSMISSION (PMTCT) SERVICES AMONG PREGNANT WOMEN
THE INFLUENCE OF THE LANGUAGE OF SOCIAL MEDIA ON THE ENGLISH LANGUAGE